ABOUT US

At niimee, we want to be the Middle East’s premier fashion platform dedicated to embracing the diversity of size, shape & style across the region.

Understanding that fashion should be inclusive of all body shapes & sizes, whilst being accessible to all customers, niimee curates a carefully chosen collection of UK brands that offers great value, high-quality clothing with on-trend styling, including modest fashion. Whether you consider yourself plus-size, petite, tall, or regular, we are here to get you your size and your style!

We believe everyone deserves fashion that fits, flatters, and feels good.

REASONS TO LOVE US

New Arrivals
We've made staying up to date with the latest trends easy with new styles dropping daily!

Top Brands
Whatever your style, we offer a selection of brands to suit your figure.

WHAT WE STAND FOR

Fit and flatter
When it comes to fit, there's no compromise. We design clothing for all sizes and shapes that fit and flatter in all the right places.

Quality
From the fabrics we use to the finishing touches and final details, each style we sell is made from great quality and long-lasting fabrics and materials that you can wear from this season to the next.

Great value
Working closely with our suppliers at every stage, we offer the latest on-trend clothing at accessible prices. Promoting an 'all sizes one price' philosophy, we believe affordable fashion should be for women of every shape and size.

Service
Our customers are at the core of everything we do and we are here to provide the best shopping experience possible. Our friendly team of customer service agents are happy to help - come and join the conversation on our socials.

On trend
Taking trends, prints, and colours straight from the high street, we work the latest fashion into shapes and styles that you know and love.